Small improvements in conversion rates can have massive impacts on revenue. A site converting at 2% that improves to 3% sees a 50% increase in leads without spending more on traffic acquisition.
Research-Backed Hypotheses
Don't guess what to test. Use heatmaps, session recordings, user surveys, and analytics data to identify friction points in your conversion funnel. Form hypotheses based on actual user behavior.
A/B Testing Framework
Test one variable at a time with sufficient sample sizes. Run tests until you reach statistical significance (typically 95% confidence). Document learnings from every test, even failures.
Mobile-First Optimization
With mobile traffic dominating, ensure your conversion experience is seamless on small screens. Simplify forms, use large touch targets, and eliminate unnecessary steps in the conversion process.